
They were skeptical... until they tried it
The 30-Second Daily Routine
Spray
Part your hair and spray 4–6 sprays directly onto your scalp. Focus on thinning areas, your hairline, crown and parting.
Massage
Use your fingertips to gently massage the mist into your scalp for around 20 seconds.
Leave In & Style
Do not rinse. Let it dry and style your hair as normal.
Use daily. Consistency is key.
What Consistent Use Can Look Like
A Better-Feeling Scalp
The scalp feels soothed and hydrated, and the itchiness stops.
Less Shedding
Noticeably fewer strands in the brush, the drain and on the pillow.
Visible Changes
Baby hairs along the hairline, and the parting starts to look narrower.
Fuller-Looking Hair
Visibly fuller, denser hair, with more body and volume.
Individual results vary. Based on customer experiences and consistent daily use.
4 key ingredients.
One simple formula.
Saw Palmetto
The DHT blocker. It blocks the enzyme that turns testosterone into DHT, right inside the scalp, so follicles stop shrinking.
Rosemary
Helps bring blood flow back to the scalp. In a 6-month study it matched minoxidil 2% for hair growth, with less itching.
Caffeine
Reaches the follicle within 2 minutes and helps keep it in its growth phase for longer.
Provitamin B5 (Panthenol)
Hydrates and strengthens the scalp's moisture barrier, so it soothes a dry, tight scalp and stops the itchiness.
Alyra vs. other hair products
| Alyra | Others | |
|---|---|---|
| Blocks DHT at the scalp | ✓ | ✗ |
| Cares for the scalp, not just strands | ✓ | ✗ |
| Botanical actives: saw palmetto, rosemary, caffeine | ✓ | ✗ |
| No minoxidil or hormones | ✓ | ✗ |
| 30-second routine | ✓ | ✗ |
| Suits every hair type | ✓ | ✗ |
| 120-day money-back guarantee | ✓ | ✗ |
See Results or You Don't Pay.
Use Alyra every day for 120 days.
If you don't see less shedding, more baby hairs or visibly thicker hair, just email us and we'll refund your first order. T&Cs apply.
Frequently Asked Questions
Will this work on my hair type?
Will this work on my hair type?
Yes. Alyra targets the scalp, not the strand. Works on natural, coloured, straight, wavy, and coily hair.
Has the formula changed?
Has the formula changed?
Yes. We've upgraded Alyra with saw palmetto and rosemary to target DHT, the hormone behind most female hair thinning, right at the scalp. Caffeine and provitamin B5 are still in, and it's the same 30-second routine.
What's in Alyra?
What's in Alyra?
Four key actives: saw palmetto (blocks DHT at the scalp), rosemary (helps restore blood flow), caffeine (keeps follicles growing) and provitamin B5 (soothes and hydrates). Free from sulphates, parabens, silicones and phthalates.
Any side effects?
Any side effects?
Alyra is a gentle, water-based scalp mist with no minoxidil and no hormones. Provitamin B5 helps soothe the scalp, and in a 6-month study rosemary caused less scalp itching than minoxidil. Do a patch test first, and stop if irritation occurs.
Will it make my hair greasy?
Will it make my hair greasy?
No. Lightweight, water-based mist. Non-greasy, non-sticky. Style immediately after applying.
How long does a bottle last?
How long does a bottle last?
About 4 weeks with daily use. We recommend the 3-bottle bundle for best results.
How do I use Alyra?
How do I use Alyra?
Spray 4–6 sprays directly onto your scalp once a day.
Massage in with your fingertips and leave it in.
Consistency wins: use it daily for at least 3 months for best results.
Can I use it with other hair products?
Can I use it with other hair products?
Yes. Apply Alyra first, let it absorb for 30 minutes, then layer your regular
products.
Will I need to use it forever?
Will I need to use it forever?
Alyra works best with consistent use. 30 seconds a day. Most women say it becomes a cherished part of their routine.
Is it safe during pregnancy?
Is it safe during pregnancy?
Consult your healthcare provider before use and do a patch test first.
How does the 120-day guarantee work?
How does the 120-day guarantee work?
Use Alyra daily. If you're not happy within 120 days of delivery, email us and we'll refund your first order. Keep the bottles you've used and send back any unopened ones. Full T&Cs in our refund policy.
How long does shipping take?
How long does shipping take?
Ships from Cape Town. Main centres: 1-3 business days. Outlying areas: 2-5
business days. Tracking included.
I'm losing hair after losing weight. Will Alyra help?
I'm losing hair after losing weight. Will Alyra help?
Fast weight loss can push thousands of follicles into a resting phase at once, which is why the shedding often starts a few months in. Alyra works from the outside, right at the follicle: rosemary helps bring blood flow back, caffeine keeps follicles in their growth phase, and provitamin B5 soothes the scalp.